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Mind reading: communicating the boundaries of brain imaging
2012-01-15Neuroscientists have a responsibility to ensure that the public understand what fMRI data can tell them, otherwise the media will lead them to believe that “you love your iPhone”, as Dr Donna Rose Addis, of the Department of Psychology and the Centre for Brain Research, University of Auckland and winner of the Prime Minister’s MacDiarmid Emerging Scientist Prize 2010, explains: